A giant red envelope marking the entrance. Free admission. Immersive walk-through worlds built around Wednesday, Stranger Things, Squid Game, and more. Themed mini golf. A Netflix Bites restaurant. A full retail shop. Netflix House is already open in Philadelphia and Dallas, and a third location is confirmed for BLVD Las Vegas right on the Strip. Here is everything confirmed so far.
The Streaming Giant Is Building a Physical Home and Las Vegas Is On the List
Netflix House is Netflix’s new permanent, year-round entertainment concept, bringing its most popular shows and movies to life through immersive walk-through experiences, themed dining, retail, and interactive activities. The first two locations opened in late 2025 and early 2026: Netflix House Philadelphia at the King of Prussia Mall opened November 12, 2025, and Netflix House Dallas at Galleria Dallas opened December 11, 2025. Both venues span more than 100,000 square feet and mark the first time Netflix has built physical, permanent spaces around its content library rather than temporary pop-up activations.
A third location is confirmed for Las Vegas, set to open in 2027 at BLVD Las Vegas, a development on the Las Vegas Strip. “You’ve invited us into your home for more than two decades, and now we’re able to return the favor by welcoming you into ours,” Netflix said at the announcement. “We are thrilled to welcome our new neighbors in Philadelphia, Dallas, and Las Vegas to explore Netflix in a whole new light, enhanced by the unique charm and culture of each city.” No specific opening date, pricing, or Las Vegas-specific programming has been announced yet, but the format and experience style are already established at the two open locations, giving a clear picture of what to expect when the doors open on the Strip.
What Netflix House Actually Is: A Preview Based on the Two Open Locations
Every Netflix House location is anchored by a giant oversized red envelope at the entrance, a nod to Netflix’s origins as a DVD-by-mail company. Admission to the House itself is completely free. Once inside, guests find a mix of complimentary experiences and ticketed premium activities, including large-scale immersive walk-throughs built around specific Netflix titles, photo opportunities, a dedicated restaurant, and a retail shop.
At Philadelphia, the flagship immersive experiences are Wednesday: Eve of the Outcasts, a twisted tour through a school carnival that turns macabre, and ONE PIECE: Quest for the Devil Fruit, where guests dodge villains and race to escape capture. Virtual reality games let fans step into Stranger Things, Squid Game, and Rebel Moon as playable characters. Nine holes of themed mini golf cover Bridgerton, Is It Cake, Stranger Things, WWE, and Squid Game, each hole designed around its respective show. At Dallas, the activations shift to Stranger Things: Escape the Dark and Squid Game: Survive the Trials, along with a physical arcade featuring games inspired by Sakamoto Days, Floor Is Lava, Love Is Blind, Army of the Dead, and Big Mouth.
Every location includes Netflix Bites, a restaurant built on learnings from earlier Netflix pop-up dining tests in Las Vegas and Los Angeles, and the Netflix Shop, carrying merchandise tied to the platform’s most popular titles. Netflix has stated that programming rotates regularly, meaning the specific shows featured in walk-through experiences and mini golf holes are expected to change over time as new content becomes available for activation.
Why BLVD Las Vegas Makes Sense as the Third Location
BLVD Las Vegas is a development positioned directly on the Las Vegas Strip, giving Netflix House immediate access to the highest volume of foot traffic and tourism activity of any location in the Netflix House portfolio. Philadelphia and Dallas both chose major regional shopping malls as their venues, drawing primarily from local and regional visitors. A Strip location changes that calculus entirely: Netflix House Las Vegas will be positioned to draw both the roughly 40 million annual visitors to Las Vegas and the broader Southern Nevada resident population in a single stroke. Given Las Vegas’s existing appetite for immersive, ticketed entertainment experiences, from Meow Wolf’s Omega Mart to Universal Horror Unleashed to the Sistine Chapel exhibition at The Shops at Crystals, Netflix House arrives in a city whose visitors are already primed for exactly this format.
What to Watch For as 2027 Approaches
Specific details for Netflix House Las Vegas including a confirmed opening date, ticket pricing, and which Netflix titles will anchor the Strip location have not yet been announced. Based on the pattern set by Philadelphia and Dallas, expect an announcement of ticketed pre-sale access roughly one month before opening, with base pricing tiers for feature experiences alongside free general admission to the House itself. Given Las Vegas’s status as the third and most high-profile location in the portfolio, expect Netflix to lean into content with broad crossover appeal, following the pattern already set by Wednesday, Stranger Things, and Squid Game at the first two locations. Follow netflixhouse.com and the Netflix House locations page for confirmed updates as the Las Vegas opening approaches.
Now You Know
| Topic | What You Need to Know |
|---|---|
| Las Vegas Location | BLVD Las Vegas, on the Las Vegas Strip. Confirmed as the third Netflix House location worldwide. |
| Opening | 2027. No specific date announced yet. |
| Admission | Free to enter and explore. Premium immersive experiences, mini golf, and select activities are ticketed separately, based on the pricing model at the Philadelphia and Dallas locations. |
| Already Open | Netflix House Philadelphia at King of Prussia Mall (opened November 12, 2025) and Netflix House Dallas at Galleria Dallas (opened December 11, 2025). |
| What to Expect | Immersive walk-through experiences based on Netflix titles, VR games, themed mini golf, a Netflix Bites restaurant, and a Netflix Shop. Specific Las Vegas programming not yet announced. |
| Titles Featured at Other Locations | Wednesday, ONE PIECE, Stranger Things, Squid Game, Bridgerton, Is It Cake, WWE, Sakamoto Days, Floor Is Lava, Love Is Blind, Army of the Dead, Big Mouth. Programming rotates regularly. |
| Size | Philadelphia and Dallas locations each span more than 100,000 square feet. Las Vegas size not yet confirmed. |
| Stay Updated | netflixhouse.com and the Netflix House locations page for confirmed opening date, pricing, and programming as the announcement approaches. |
